WoodWatch Origin Story

THE GROWTH OF WOODWATCH

The WoodWatch journey began in 2013 with a lifelong friendship between three friends, eager and ambitious to start a new adventure together. Influenced by the ever-changing world around them, they realized they had an opportunity to change people’s perspectives on the impact of the things they buy and wear and create something to help people express their unique style. The first prototypes for a WoodWatch, in three different wood types, became reality in the shape of the ORIGINAL collection. This first WoodWatch collection still represents our first instinct for exploring, and is now a loyal companion to many adventurers around the world.
Demonstrating how accessories can be unique, beautiful, and made of sustainable materials at the same time, WoodWatch grew quickly from a nighttime side project into an international brand. Over the years, a team of 5 expanded to more than 70 members, with 20 different nationalities. Working from our head office in Rotterdam, our warehouse in Groningen, in different time zones and parts of the world, they all share that same passion for exploring the unknown. Together, we continue to inspire people with beautifully designed products made of natural wood.

The WoodWatch journey began in 2013 with a lifelong friendship between three friends, eager and ambitious to start a new adventure together. Influenced by the ever-changing world around them, they realized they had an opportunity to change people’s perspectives on the impact of the things they buy and wear and create something to help people express their unique style. The first prototypes for a WoodWatch, in three different wood types, became reality in the shape of the ORIGINAL collection. This first WoodWatch collection still represents our first instinct for exploring, and is now a loyal companion to many adventurers around the world.

One of the recent models

Demonstrating how accessories can be unique, beautiful, and made of sustainable materials at the same time, WoodWatch grew quickly from a nighttime side project into an international brand. Over the years, a team of 5 expanded to more than 70 members, with 20 different nationalities. Working from our head office in Rotterdam, our warehouse in Groningen, in different time zones and parts of the world, they all share that same passion for exploring the unknown. Together, we continue to inspire people with beautifully designed products made of natural wood.

WoodWatch is a growing international company engaging more and more team members from all over the world.