Our story is about meaningful connections and the moments that bring us closer together. It's about exploring the world not just through new places, but through the shared experiences with loved ones that make life rich and unforgettable. In every adventure, we find inspiration, joy, and peace in the company of those we care about. Away from the noise of everyday life, we focus on what truly matters: the connections that define us and the beauty that unites us.

At WoodWatch, each watch is more than just a timepiece—it’s a symbol of those connections. A reminder to cherish the time spent with those who matter most and to embrace the journey of life, together.

2013: The Beginning of WoodWatch

In 2013 the idea of WoodWatch was born. Three lifelong and ambitious friends started WoodWatch as a side project, with the belief that sustainable products and materials have a potential of changing people’s perception about the impact of the products they wear, promote, and live by. After long hours of sketching and brainstorming, days became months and then the first prototypes became reality.

These watches eventually led to the official launch of the brand in the summer of 2013. As the first wooden watch brand in the Benelux, WoodWatch is now able to inspire people with modernly designed watches made of natural wood.

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Once a Dream, Now an International Adventure

From that moment onwards, the business took shape and grew in full force. What once was a night time project by three friends was now a full-time operation for a whole team located in two offices in Groningen and Rotterdam in the Netherlands. What was once started in the Netherlands, is now sold throughout the world in shops and online. The fast-paced growth and recognition have been awarded by the Financieel Dagblad (FD Gazellen Award) and other awards.

Our team works hard to ensure that we only use the highest quality natural materials in our wooden watches. We design by exploring the world and create unique products that we love to share with you.

The WoodWatch Mission

At WoodWatch, we believe in the power of connection—to people, to nature, to craftsmanship, and to the world around us. Founded with the idea that beauty can stem from sustainability, our watches are crafted from wood, a renewable resource that offers both elegance and eco-consciousness. We showcase how traditional craftsmanship can blend seamlessly with modern design, creating products that are not only ethical and sustainable but also inspire the conscious and stylish individual.

We make Time Worth Living.